My Thoughts On Annabelle & Marcelle Makeup

Is Marcelle a Good Brand? What About Annabelle Cosmetics?

I have been itching to try new makeup so why not some good old Canadian drugstore brands, Marcelle & Annabelle!? These two brands are owned by Marcelle Group, a Canadian company which is based out of Montreal, Quebec.

In the past I have purchased a few items from Annabelle, but never face or base makeup which is the focus of this post. I found some real gems and I’m excited to share with you my thoughts!

The first product I picked up is the Marcelle Air Serum Foundation in Buff/Beige. I have been loving serum foundations lately because they are lightweight and allow the skin to breathe. Coverage is important to me and this foundation provides the perfect medium finish, evening out my skin tone yet allowing a healthy glow to shine through. Infused with antioxidants and vitamin E, this foundation gives a luminous finish. This foundation provides a lot of bang for it’s buck at 1 ounce of product between $16-19 depending on where you shop.

Another favourite is the Marcelle Flawless Concealer in Fair. No lie, this is one of the best drug store concealers I have tried. The consistency is light, yet pigmented and provides excellent coverage despite the price of $11. I have a feeling I will be reaching for this all winter!

The Marcelle Face Powder in Translucent is my new go-to powder. It has a peach tint to it, which doesn’t translate to the skin. This powder leaves a very silky, velvety finish on my skin and fills in my pores. The best part about it – it’s MASSIVE. You get a whopping 70g of product for $15. I wasn’t a huge fan of the Annabelle Biggy Bronzer, but I found out they have a matte version which I would love to try because I’m not a big fan of shimmer.

Another love is the Marcelle Nano Eyebrow Liner. This eyebrow pencil is the best drugstore pencil I have used. When you have ash blonde/brown eyebrows I find it hard to find a pencil that is ashy enough and not too warm. The Nano Eyebrow Liner is a great dupe for the Anastasia Beverly Hills Brow Wiz and half the price ringing in at $11.99.

marcelle cosmetics review
annabelle cosmetics review

Where to Buy Annabelle & Marcelle Cosmetics in Canada

Everything I tried is available at Shoppers Drug Mart, which is very accessible anywhere in Canada. In fact, Annabelle products are stocked in over 2,000 locations nationwide, including a wide range of well-known chains.

You can find Annabelle cosmetics & Marcelle cosmetics at popular Canadian retailers such as:

  • Shopper’s Drug Mart
  • Walmart Canada
  • Pharmasave, Family­prix, Proxim and Jean Coutu
  • Rexall / Rexall Pharma Plus
  • Loblaws supermarkets
“I find Walmart to have the best deals most of the time.”
From Reddit
“Both Marcelle and Annabelle go on sale a lot at Shoppers.”
From Reddit

Annabelle & Marcelle Makeup Review

Featured Products

My Final Thoughts on Marcelle / Annabelle

Overall, I have to say—I’m genuinely impressed with everything I tested. The quality, performance, and price point all exceeded my expectations. Even as someone who’s a longtime Sephora loyalist (and proud of it!), I found myself reaching for these products more than I thought I would. Marcelle and Annabelle really hold their own, and I can confidently say I’ll be exploring more from both brands in the future. They’ve officially earned a spot in my regular beauty rotation.

Paige Harris is the voice behind Harris at Home, an interior design blog for Canadian audiences where she shares organic modern inspiration, step‑by‑step design guides, and curated decor shopping tips for fellow home enthusiasts.

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